Want to learn growth marketing tactics from Barcelona's leading SaaS companies? In this event we'll be talking about how to build growth teams and apply tactics and strategies to scale your product based business. We'll speak with experienced growth marketers who have put together growth teams at Barcelona's leading SaaS companies and we will share inspiring stories about how they achieved rapid growth.
Many thanks to our sponsor, Movistar Center. Web: movistarcentre.com Twitter: @MovistarCentre. Instagram: @MovistarCentre. Facebook: MovistarCentre
VP of Marketing
Head of Growth
SaaS expert with 10+ years of experience in leadership positions in Europe and Asia.
Currently Interim VP of Marketing at Typeform, a series B SaaS startup based in Barcelona.
For the previous 5 years I have specialized in SaaS, leading marketing, growth, and operations for subscription-based businesses in artificial intelligence, fintech, big data, and commerce - contributing to their growth at various stages, from pre-seed to post series B. Additionally, I have co-founded SaaS Business Asia, a community of SaaS practitioners.
Prior to this, I led a non-profit organization fostering youth entrepreneurship through its 300 offices in 15 countries & I worked with one of the most reputable customer insights agency in the world, delivering consulting projects for Fortune 500 businesses, and innovating the agency's portfolio of digital products.
Specialties: Software-as-a-Service (SaaS), growth, automation, inbound marketing, lead generation, SEO, PPC, performance marketing, lifecycle marketing, account-based marketing, product marketing, customer experience, marketing and sales operations, product management.
Currently based in Barcelona. Previously lived and worked in: Singapore, Berlin, Brussels, Lisbon, Bucharest, Kuala Lumpur.
Drives marketing strategy and execution for technology start-ups with a demonstrated record of achievement in international business development and demand generation for both B2B and B2C segments. Forward-thinking business development executive for developing and leading go-to-market strategy and measurable marketing acquisition and retention strategies. Proven success leading high tech marketing operations from inception to large-scale execution by combining conventional marketing strategies with innovative, measurable online marketing techniques.
Master in search-marketing with success in the implementation and optimization of top-performing, results-focused SEO, CPC and social media campaigns. Inspirational leader who creates and communicates a shared vision, provides example-based direction, and drives a culture of commitment, accountability, and empowerment that results in highly motivated employees who consistently exceed corporate and client expectations. Experience growing company from the start-up phase into a global market leader.
Throughout my career, I have worked and lived in some of the world’s most fast-paced cities - Shanghai, London, Zurich, New York and now in sunny Barcelona. I believe it takes more than simply traveling few countries in order to become a true international marketer; one must understand each culture's uniqueness. In the last 10 years, I have helped organisations achieve their unique marketing goals with methodological yet creative strategies.
My current role at Marfeel, allows me to take ownership in fully developing and implementing a sales integrated marketing strategy to make the B2B targeting a success. I am running all marketing sides of the business including lead generation, content marketing, PR and branding to deliver efficient marketing campaigns and drive sales and revenue.
SaaS companies are very attractive to investors. That implies a need for rapid growth to compete and generate revenue. Growth Marketing helps me accelerate the growth of SaaS Startups.
I define myself as a Creative Analytics Marketer. My background combines Economics, Marketing, Advertising, Analytics, and MarTech. My career has been developed in technology and B2B companies.
Running and meditation help me plan, overcome difficulties, dose efforts, be disciplined, and achieve goals such as finishing a marathon and getting quick returns for my clients.