Join us Tuesday, September 17th at ProfitWell HQ in Downtown Boston (Near South Station)
On a scale of one to ten, how likely are you to promote this meet-up, even though your haven't attended it yet?
This pervasive question seems to follow you everywhere you log in or use B2B cloud software.
When you answer, what does it matter?
As the name of her company (Pixels for Humans) suggests, keynote speaker Heather O'Neill promotes user-centered thinking in all aspects of running a successful SaaS company. She's no fan of Net Promoter Score (NPS) as a useful or predictive SaaS metric, and thinks we need alternatives.
Heather will open our meet-up with a short takedown of NPS, and then will suggest better ways to measure customer happiness and overall performance.
After Heather's talk, a diverse panel of SaaS veterans will react and offer their own perspectives on NPS, KPIs, and performance measurement. At least one panelist will be tasked with defending NPS and its omnipresence.
Following the panel, select founders will be invited to seek the group's help and advice on a KPI challenge they're facing.
We call this section Startup Sub Divo, case-by-case mentorship offered "out in the open air." (Sub Divo is Latin for "under the gods" or "out under the open sky.") Mentorship comes from the keynote speaker, panelists, hosts, and audience members.
FOOD/DRINK AND AFTER-PARTY
Light appetizers and craft beer will be served. Bring your ID if you'd like to drink a beer!
ABOUT SAASTOCK LOCAL:
SaaStock Local is the city chapter program of SaaStock, a global community of software as a service (SaaS) founders, executives, and investors.
Our mission is to help SaaS companies to gain traction, grow, and scale. We achieve this by bringing the leaders of SaaS together at our annual conferences in Europe, North America, Latin America, Asia, and Australasia.
To keep adding value year-round, we organize quarterly SaaS meetups in cities all over the world, continuously share actionable learnings from the best minds in SaaS, and connect the global SaaS community online.
Pixels for Humans
Hubspot for Startups
MC for Startup Sub DivoSee Bio
Hubspot for Startups
Heather is a growth and product strategist with over a decade of experience creating meaningful products for the people who use them. At Pixels for Humans, Heather helps SaaS startups solve their toughest challenges and grow into mature, community-focused businesses, that center people over profits. A problem solver at heart, Heather also works with design teams to define problems, hypothesize solutions, and track success in their work. Heather has taught classes and workshops at Harvard Extension School, O’Reilly, UXPA International, and more. Heather is the 2018 recipient of Rhode Island’s Tech10 Women in Tech award. Talk to her about scaling your company sustainably and creating a customer-centric product.
HubSpot for Startups is designed specifically for startups that need tools, strategy & support for growth that's both fast and scalable.
Marisa Rackson builds partnerships with incubators, accelerators, and other startup organizations to help grow and educate the startup world. She is passionate about working closely with partners to solve their most pressing sales/marketing challenges and elevate their go-to-market strategies.
Before HubSpot, Marisa consulted at BCG for companies small and large to craft and implement organizational and operational strategies. She is passionate about financial literacy, mentorship, and appreciates hearing about a great book on behavioral economics!
Marisa studied Behavioral Economics and Management at The University of Pennsylvania and graduated Magna Cum Laude.
Christian Mongillo manages HubSpot for Startups Business Development for the Americas. He has been at HubSpot for five years helping grow and scale new teams from enterprise to startups while mentoring his peers. He spent two years in San Francisco helping grow HubSpot's presence in California, and helped establish HubSpot as a startup leader on the West Coast. He loves helping companies grow and is passionate about helping startups who are working to solve the global climate crisis.
Pete came to WeSpire after 8 years in the think tank & political action world to bring his passion for technology-emboldened grassroots change to the private sector. Whether analyzing employee data to build the business case for engagement programs, working with product and engineering teams on customer requests, or researching best practices from across the industry, Pete loves getting to be a part of each customer’s team and solving problems together.
Clement Cazalot is the Managing Director of Techstars Boston, leading the expansion of one of the most impactful and founder-friendly startup accelerators in the world. Prior to the acquisition of his latest startup by Intralinks (NYSE: IL), Clement was CEO and co-founder of docTrackr, that he grew until the point where their technology was deployed to 99% of the Fortune 1000 in the US, four years later. He later served as Vice President of Technology for Intralinks until its acquisition by Synchronoss (NASDAQ: SNCR).
Cazalot has been featured in a number of publications, conferences and recognized by peers and media alike for his information security expertise. He is an angel investor in 50+ startups, and LP in Techstars, One Way Venture, Matchstick Ventures.