Cross-functional Collaboration in SaaS

Tue, May 18, 7:00 PM (EEST)

We will talk about cross-functional collaboration in SaaS, focusing on collaboration between Sales, Customer Success, Marketing, and Product teams.

Check out what happened

About this event

Success in setting up cross-functional processes in your SaaS boosts your growth metrics.
Here are the few things that might happen in your company if you don't succeed:
  • Sales team will get and convert fewer leads generated by marketing.
  • Product team will get less quality information from the customer.
  • Marketing team will be prioritizing their initiatives wrong.
  • Customer Success will generate less revenue from the expansion.  

If you want to learn from the best how to leverage cross-functional collaboration,
come to SaaStock Local Kyiv 5.0 meetup in UNIT City or join online.

In this event, we will:

  • Show frameworks SaaS companies like Hubspot, Setapp, YouScan, and PromoRepublic use to set up a successful cross-functional collaboration.
  • Present practical case studies on what worked and what did not while executing cross-functional projects. 
  • Give opportunity to ask questions to our speakers during an interactive panel discussion, that will be answered live.
  • Provide the ultimate space to re-connect and form new connections.

Don't miss an ideal opportunity to network with SaaS Founders, Managers as well as team members from the Marketing, Product and Sales teams of leading SaaS companies. We invite people from non-SaaS product companies to join as well, to get inspiration and knowledge!


  • Flora Wang

    Flora Wang


    Product Manager

    See Bio
  • Iryna Begma

    Iryna Begma

    Setapp for Teams

    Head of Sales

    See Bio
  • Daria Ivanova

    Daria Ivanova


    Product Marketing Manager

    See Bio
  • Diana Shkurko

    Diana Shkurko


    Head of Product

    See Bio
  • Maryna Nikitchuk

    Maryna Nikitchuk

    Very Good Security

    Director of Sales Development

    See Bio
  • When

    Tuesday, May 18
    7:00 PM - 8:30 PM (EEST)


    UNIT.City (UNIT.Core Event Hall, B8)
    Dorohozhytska, 3 Kiev04112


  • Max Pecherskyi

    Max Pecherskyi

    City Leader

    View Profile
  • Olena Midzhak

    Olena Midzhak

    Chief Organiser UNIT.City

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  • Val Grabko

    Val Grabko

    City Co-Leader

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