SaaStock Local Kyiv 3.0: Going Upmarket

Thu, Aug 29, 2019, 7:00 PM (EEST)

About this event

Has your SaaS product hit an average contract value ceiling? Are you ready to move upmarket to win enterprise customers to get x100 higher checks?

In an increasingly competitive SaaS market many startups are finding it more and more critical to move upmarket and target enterprise customers as early as possible.

With our experts we’ll discuss:

Why and when you should go upmarket?

What opportunities, challenges and risks will your SaaS face on the way upmarket?

We will touch sales, marketing and customer success challenges as well as product challenges.


@Kristoffer Lawson, is a serial entrepreneur with a history of challenging the status quo. He was one of the founders behind bank disruptor, Holvi (acquired by BBVA) and more recently was founder of Solu, which completely rethought the fundamentals of our computer experience. He has a long background in technology, having started programming at the age of 7, and enjoys working closely with product teams and is particular when it comes to user experience. He is a regular public speaker and has coached with accelerators such as StartupSauna, Startup Wiseguys, Sampo and Kiuas. Currently he is the Head of Product for, a virtual assistant that can evaluate and improve UX without consultants or user tests.

@Igor V. Karpets, Head of Enterprise Sales @Grammarly. Sales and marketing professional focused on enterprise sales in IT and ED Tech market. Passionate about building scalable and sustainable sales processes that drive predictable results. Areas of focus: B2B sales, lead generation, sales automation, strategic planning, technology licensing best practices and typical contract structures, reseller and distributor relationships, product roadmap development.

@Roman Zadyrako, Co-founder Signalayer — marketing platform for enterprises. Roman is an expert in user onboarding in SaaS, author of the book & course ‘Jetway — user onboarding toolkit”. Angelpad, 500startups, Seedcamp graduate. Signalayer helps marketers create more engaging on-site marketing campaigns. Move beyond annoying popups to create marketing experiences with better UX.

Moderator: @Max Pecherskyi, CEO, SaaStock Local City leader.


  • Igor V. Karpets

    Igor V. Karpets


    Head of Enterprise Sales

    See Bio
  • Jaakko Paalanen

    Jaakko Paalanen


    Chief Revenue Officer

    See Bio
  • Michael Maximoff

    Michael Maximoff

    Belkins Inc.

    Co-founder and Managing Partner

    See Bio
  • Alexey Orap

    Alexey Orap


    Co-Founder & CEO


Thursday, Aug 29
7:00 PM - 9:00 PM (EEST)


3 Dorohozhytska St. Kyiv04119