Has your SaaS product hit an average contract value ceiling? Are you ready to move upmarket to win enterprise customers to get x100 higher checks?
In an increasingly competitive SaaS market many startups are finding it more and more critical to move upmarket and target enterprise customers as early as possible.
With our experts we’ll discuss:
Why and when you should go upmarket?
What opportunities, challenges and risks will your SaaS face on the way upmarket?
We will touch sales, marketing and customer success challenges as well as product challenges.
@Kristoffer Lawson, is a serial entrepreneur with a history of challenging the status quo. He was one of the founders behind bank disruptor, Holvi (acquired by BBVA) and more recently was founder of Solu, which completely rethought the fundamentals of our computer experience. He has a long background in technology, having started programming at the age of 7, and enjoys working closely with product teams and is particular when it comes to user experience. He is a regular public speaker and has coached with accelerators such as StartupSauna, Startup Wiseguys, Sampo and Kiuas. Currently he is the Head of Product for Attractive.ai, a virtual assistant that can evaluate and improve UX without consultants or user tests.
@Igor V. Karpets, Head of Enterprise Sales @Grammarly. Sales and marketing professional focused on enterprise sales in IT and ED Tech market. Passionate about building scalable and sustainable sales processes that drive predictable results. Areas of focus: B2B sales, lead generation, sales automation, strategic planning, technology licensing best practices and typical contract structures, reseller and distributor relationships, product roadmap development.
@Roman Zadyrako, Co-founder Signalayer — marketing platform for enterprises. Roman is an expert in user onboarding in SaaS, author of the book & course ‘Jetway — user onboarding toolkit”. Angelpad, 500startups, Seedcamp graduate. Signalayer helps marketers create more engaging on-site marketing campaigns. Move beyond annoying popups to create marketing experiences with better UX.
Moderator: @Max Pecherskyi, CEO @PromoRepublic.com, SaaStock Local City leader.
Head of Enterprise SalesSee Bio
Chief Revenue OfficerSee Bio
Co-founder and Managing PartnerSee Bio
Co-Founder & CEO
Igor V. Karpets, Head of Enterprise Sales @Grammarly. Igor is a sales and marketing professional who is passionate about building scalable and sustainable processes in SaaS and education markets. He started his IT career in lead generation and overcame many challenges to build a sales team from scratch.
Jaakko Paalanen is the Chief Sales Officer of Leadfeeder, where he is growing a global revenue teams across Europe & US and took the company from $0 - $6M ARR, continuing towards $10M and beyond. He’s obsessed with building sales hacks and processes where the ‘machine’ and human work together towards the same goal. Leadfeeder is a leading B2B sales intelligence platform with customers all over the world.
Michael Maximoff, Co-founder and Managing Partner at Belkins Inc. Mike has more than 10 years of experience in the digital marketing and technology sector selling to SMB internationally. Michael leads Belkins' sales force and is responsible for biz development and new partnerships.